We’re Chapel Thrill Co., a brand built by proud Carolina grads and unapologetic Tar Heels. We’ve spent years yelling at TVs, storming Franklin Street, and riding the highs (and lows) of UNC sports. We were there for Tyler Hansbrough’s legendary 2009 title run, and we endured some character-building football seasons (shoutout to the Butch Davis era). But no matter what, hope in Chapel Hill never dies.

This whole thing started as a passion project—fueled by a wild group chat and unshakable love for Carolina blue. We wanted T-shirts that actually felt like us—not something you’d find at the campus bookstore, but gear that captures the hype, energy, and heart that make being a Tar Heel so damn fun. So whether you're repping on game day or just letting the world know where your loyalty lies, we’ve got you covered.

Welcome to Chapel Thrill.